Social Media Marketing for Real Estate
It might feel like trying to put up social media marketing ideas for your real estate company is like sipping from a firehose. There are a plethora of prospects for success, as well as plenty of advice on how to reach your objectives, but there isn’t much in the way of the first step for real estate professionals who want to utilize social media to improve their business.
Fortunately, we’ve got you covered with all the information you’ll need to get started with social media marketing for your real estate business.
Around 44% of real estate agents getting a new client from posting on social media over the last year, it’s evident that social platforms are not just a branding place – they can actually drive business for the largest of purchases.
Why Is It Important For Real Estate Companies To Be On Social Media?
To say that social media has transformed the real estate industry is an understatement.
“77% of realtors actively use social media for real estate”
Social media has proven to be one of the most effective ways for realtors to communicate with potential buyers and develop their businesses online. The following are some of the primary advantages of using social media for real estate:
- Customer Relationship Management (CRM)
- Instant Engagement
- Cost-Effective Reach
- Targeted Advertising
- Brand Reinforcement
It’s easy to make changes to your content strategy to improve your real estate brand’s performance. In 2022, here are some strategies for agents and businesses to assist you to improve your real estate social media marketing.
1. To optimize your content, use the right real estate hashtags.
Hashtags are sometimes misunderstood as a method used just to maximize the number of likes on a social media post. While hashtags increase interaction with your content, they also aid in social media discovery. They are a way for potential clients to learn about your real estate company.
You may utilize real estate hashtags in your content as a great method for potential buyers and sellers to find you. However, hashtags are an even better approach to finding new buyers and business prospects for your real estate company.
2. Quotes from Realtors Should Be Included in Your Content Strategy
You surely know how tough it is to come up with great content for your real estate firm if you own one. You want to focus your efforts on purchasing and selling houses, therefore you’re seeking basic concepts that will resonate with your audience.
Quotes and testimonials from real estate agents are a terrific method to strengthen your entire content strategy. Sharing quotations is a fun and talkative way to create trust and camaraderie with your audience. You may use real estate quotes to create picture quotations.
3. Make the Most of the Best Social Media Tools for Your Real Estate Company
Because time is always a limited resource, optimizing an efficient social media marketing plan for real estate is critical. There’s always something else to do, and if you spend less time developing content, you’ll have more time to close transactions and purchase houses. There is a slew of real estate marketing apps that may help you increase buyer exposure while also saving time.
With the amount of technology and resources accessible online today, you can simplify and automate your real estate brand’s marketing. The cost of creating outstanding content is inexpensive, and employing the correct resources for your social media real estate marketing efforts may save you a lot of money.
Social Media Real Estate Statistics
- 77% of Realtors use Facebook for business purposes.
- 59% of Realtors use LinkedIn for business purposes.
- 75% of home buyers choose the first agent they interview.
- 1 Billion monthly users use Facebook Marketplace
- Best Real Estate App for Android and iOS – Trulia
- Best Real Estate Websites – Zillow and Realtor
Best Three Social Media Platforms for Real Estate
There are several social media platforms available, ranging from Facebook to Tik Tok and everything in between, but not all of them are good locations to begin your marketing efforts. When determining where to start your social media adventure, examine the following three sites:
1. Facebook
Because it’s such a widely used network (over 244 million users between the US and Canada), it provides you with a chance to tell your story as well as interact with other user’s stories, and it’s very widely used, Facebook is a great place for real estate agents to connect with their sphere of influence and (eventually) generate new leads. Create a Facebook page and post your real estate business details every day, if possible run Facebook ad campaigns to reach a larger audience.
Successful real estate brokers on Facebook tell their tales rather than market their wares. You provide people the social evidence they need to trust you with a real estate transaction by allowing them to learn more about you and what you do, realize that you’re a member of the community, and share things in common with them. Use the Facebook marketplace which is the best and free place to list your properties for sale and rent.
Is Facebook a good place to begin?
Facebook is a wonderful place to start if you’re a regular social media user who can commit to daily postings, engagement with others’ posts, and the development of unique material and links. People need to see you in their newsfeed frequently, connecting with what they have to say, to create trust.
2. Instagram
Even though Instagram is owned by Facebook, it is a separate platform with its own set of standards for success. Instagram is primarily about expressing your individuality through the pictures you post. It is less about the dialogue and more about showcasing your personality through the visuals you share.
Of course, captions are vital on Instagram, but unlike Facebook, there are no links permitted in captions, so you’ll have to rely on the photographs and videos you publish to convey your narrative and guide your audience. Instagram content reflects the aesthetic, lifestyle, and perspective of its users on life.
The Instagram Stories feature is the best way to post day-to-day updates on your real estate listings details and with the IG Reels feature, you can even share long videos of your property and its surroundings.
Is Instagram a good place to begin?
Instagram is the place for you if you have a sharp eye for the world around you, find yourself in some jaw-dropping homes every week, and are eager to provide a look into your real estate world using filters and hashtags.
Consistency is important, but not merely in the form of frequent posting, as it is on Facebook. If you’re not convinced you can obtain outstanding images, don’t start here. You need to deliver consistently appealing material that your audience will draw toward.
3. LinkedIn
LinkedIn is the go-to destination for professionals to interact with one another and discuss their job and careers. LinkedIn’s average user is more educated, has a greater net worth, and is more focused on professional and financial advancement than Facebook and Instagram users.
Links to stories from reliable news sources, together with the user’s remark on the subject, are the most popular kind of material on LinkedIn.
Is LinkedIn a good place to begin?
Because organically establishing a following on LinkedIn is harder than it is on Facebook or Instagram, the most successful real estate brokers on the network have a well-established sphere of influence that they can readily tap into.
Expectations for posting are a little lower on LinkedIn; you just need to publish a couple of times a week (versus at least once a day on Facebook and Instagram), but the content must be of exceptional quality. People aren’t reading your LinkedIn material because they want to learn more about you; they’re reading it because they want to know how you (and what you have to say) can help them be more successful.
3 must-dos for social media success + 1 helpful tip
There are a few things you must do to be successful on social media, regardless of the platform you choose to begin your adventure on. Real Estate Agents and investors need to expand their skill sets (virtual tours, virtual showings, open houses, paid campaigns, social media advertising, website optimization, and so on).
1. Consistency is key
This has already been noted, but it is worth repeating. The algorithms that social media firms use to deliver their material include how frequently you publish, how frequently others engage with you, and how frequently you engage with them. Make a posting schedule, prioritize it, and stick to it.
2. Consistently Provide Value
Every post, remark, video, or piece of material you share on social media should provide value to your followers, but it doesn’t mean you have to give real estate advice all of the time.
If your audience understands that what you’re sharing will earn them more time, money, or knowledge, they will begin to trust you and act on what you say. Demonstrate to individuals that it’s worth their time to read whatever message you’re sending.
3. Learn as Much as You Can About Your Target Market
Consider each of your social media postings to be a mini-experiment. Every time you post, what can you learn from your audience?
For example, suppose you post five times a week on Facebook and find that one type of post (say, a roundup of what’s going on in your town) receives more engagement than another (an update on the latest mortgage rates). Your audience is attempting to communicate with you about the information that connects with them the most; the more you discover about what they desire, the more you’ll be able to connect with them.
Final Thoughts
The real estate industry has been greatly influenced by social media and internet marketing. Social media in real estate has transformed the way companies communicate with their clients, forcing them to become more involved and tailored to their target demographic.
For company any real estate business owner, agent, or investor, time is always a scarce resource, and real estate brands are no exception. Making time for real estate social media marketing can be difficult, but there are various tools and methods that real estate organizations can use to reduce their workload and increase their outcomes. Businesses could notice improved social media performance by optimizing advertisements and social media postings. Check out this post on real estate for additional ideas on how to get your business noticed.
Concentrate on creating content that revolves around your end-user. Once you’ve decided what kind of content you want to make, you may use free tools to make professional-looking material with great images. Put yourself in the position of your customer. If you were buying or selling a property, what would you want to see? You’ll get amazing results if you tailor your material.
