How to Get More Views on TikTok Videos

In recent years, TikTok has become a popular social media platform worldwide. It’s a fun app where you can watch and make cool videos. But it can be hard to get lots of people to watch your videos.

TikTok is the #1 downloaded app in more than 40 countries, available in 150+ markets, and 35+ languages and it has more than 732 million active users every month. China’s version of TikTok, Douyin, has 600 million active daily users that experts project will pass 835 million by 2025.

TikTok – a short-form video app can be a powerful tool for increasing your brand’s reach and awareness.

There are lots of new videos uploaded every day. So, if you want people to watch your videos, and do well on TikTok, you should know how to increase views on your TikTok videos. When you plan your TikTok marketing strategy, try to get more followers, but the key is to figure out how to get more views on TikTok. When more people watch your videos, it leads to more engagement, and that helps you build a strong following on social media.

In this article, you’ll learn more about on what is TikTok views, why it’s important, and essential strategies to get more views on your TikTok videos.

What is a “view” on TikTok?

Every social media platform has different rules for counting “views.” For instance, on YouTube, a view is recorded after someone watches a video for at least 30 seconds. On Facebook, it counts if someone watches for three seconds or more. 

But TikTok keeps it straightforward: the moment your video begins playing, it’s considered a view. Whether the video plays automatically, repeats, or someone watches it again, each instance is counted as a new view on TikTok.

How much does TikTok pay per view?

In August 2020, TikTok introduced the Creator Fund. It’s a program designed to pay some of the platform’s most popular and successful users. 

The payment for TikTok creators isn’t fixed or set in a specific way (the amount in the Creator Fund can vary daily). However, you can earn around $0.02 to $0.04 for every 1,000 views.

Eligibility Criteria for a TikTok Creators Fund

To be eligible for payments from the TikTok Creator Fund, you must meet the following conditions:

1. Be at least 18 years old.
2. Have a minimum of 10,000 followers.
3. Accumulate at least 100,000 video views in the past 30 days.
4. Be located in the US, UK, France, Germany, Spain, or Italy. (Apologies to Canada!)
5. Your account must comply with the TikTok Community Guidelines and Terms of Service.

To Apply TikTok Creators Fund

If you meet the requirements, you can apply for the Creator Fund directly through the TikTok app. Follow these steps: Go to Settings and Privacy, then navigate to Creator Tools, and finally, select TikTok Creator Fund. If you’re eligible, the app will guide you through entering your contact information and agreeing to the Creator Fund Agreement.

Can we buy views on TikTok?

There are many possible ways to buy views, likes, and followers for your TikTok account. 

But, buying TikTok views is not a good idea. It might make your view count look higher temporarily, but it won’t lead to genuine success on social media. We discovered from our recent experiment of purchasing TikTok followers that it doesn’t work for long-term success.

Your view numbers might increase, but your engagement rate will drop, you won’t gain real followers, and the audience you’ve paid for might be removed by TikTok. Instead of spending money on buying views, it’s better to save your money and invest your time in following tips for building authentic and lasting engagement.

Why views matter on TikTok

Views are a crucial metric on TikTok. They indicate how many times people have watched your videos. The more views your videos get, the more they are seen, suggested, and shared.

Furthermore, higher views on TikTok increase the chances of getting other types of engagement like comments, follows, and shares. Although follower count is a common measure of an account’s size, the number of views—representing the actual people watching your videos—is equally important.

Learning how to increase views on TikTok is essential for growing your account, reaching a broader audience, and having a positive impact on your business.

Top ways to get more TikTok views

1. Set up a TikTok Business or Creator Account

Having a TikTok Pro account won’t directly boost your visibility on the For You Page (FYP). However, both Creator and Business accounts provide valuable metrics and insights to help you analyze and understand your audience better.

Switching to a Business or Creator TikTok profile is easy. Go to Manage Account, choose Switch to Business Account, select the most suitable category, and you’re all set to explore the data! This information can be beneficial for refining your TikTok strategy and tailoring your content to better resonate with your audience.

The insights provided by TikTok’s Creator or Business accounts can unveil valuable information about your existing audience. You can learn about who they are, when they are most active online, and the type of content they enjoy watching. This information is crucial for building your content calendar and strategically planning the best times to post. Understanding your audience better allows you to tailor your content to their preferences, increasing the likelihood of engagement and views.

2. Know your Target Audience

Identifying your target audience is crucial for effective TikTok marketing. Knowing who your customers are and understanding the audience you want to reach helps you create content that resonates with them. When your target audience enjoys your content, they are more likely to engage with it, share it with friends, and follow your account, leading to more views.

To start, build a customer persona by creating a profile of the exact audience you’re trying to reach, using social media data when possible. This gives you insight into the types of content each persona would be interested in.

Additionally, analyze your competitors. Look at what they post, especially the content that gains the most views and engagement. Consider how you can incorporate similar strategies to connect with your audience.

Once you have this understanding, tailor your content to your specific audience and be flexible with your content strategy based on their response and engagement.

Engaging with your audience through comments and likes is a valuable way to build relationships. When you provide thoughtful responses, it can inspire members of your audience with similar interests to explore the content you’re creating on your TikTok page. This interaction not only fosters a sense of community but can also lead to increased visibility and engagement for your TikTok content.

3. Create short and sweet Videos

While TikTok videos can now be up to three minutes long, shorter videos under 30 seconds have a better chance of appearing on the For You Page (FYP). Quick and engaging content is more likely to be rewatched, increasing its visibility.

For example, Noodles the Dog achieved success with a 12-second video on the FYP. Keeping it short, and sweet, and incorporating a popular theme like Squid Game proved to be ingredients for success.

4. Create Original and High-Quality Content

Creating original content is a powerful way to get views on TikTok. Following trends alone limits your creativity and makes it challenging to stand out. Don’t worry, though—original content can come in various forms, whether it’s presenting a new idea or showcasing a unique point of view.

TikTok favors high-quality videos on the For You Page (FYP), so it’s essential to provide top-notch content. Shoot your videos in vertical format, include sound, and use effects (bonus points for using trending effects).

Getting views is just the beginning of your TikTok journey. The key metric is followers—dedicated fans who stick around through thick and thin. Building a loyal follower base is where the real success of TikTok lies.

Also Read – How to Go Live Stream on TikTok App

5. Add captions in Videos

Even though TikTok captions are limited to 150 characters, they can be quite powerful. Your caption is an opportunity to explain to viewers why they should watch your video (hopefully to the end) or initiate a conversation in the comments.

The goal is to have people watch and engage with your video, so the algorithm recognizes it as valuable content. Your caption is a free and simple way to make one more appeal to your audience, encouraging them to participate or simply enjoy the content.

Moreover, the caption is a crucial space for incorporating keywords related to your topic if you have a TikTok SEO strategy. By optimizing your TikToks for search, you’ll attract more views over the long term, not just during trending periods.

Including closed captions in your videos is an excellent strategy to boost engagement and get more views. Captions add an extra layer of interest to your videos and provide calls to action for your viewers. This additional text element not only enhances accessibility for a wider audience but also encourages viewers to engage with your content more interactively. Writing relevant captions using target keywords would impact your content’s discoverability.

6. Create a multi-part series of videos

If you’ve made a successful video, use it to your advantage. Create a series by developing more content of a similar kind.

For example, the Morning Brew team made a video translating words into corporate speak that their audience loved. They turned it into a series, with each video building on the concept. In the TikTok video below, you can see part four of their series, which they can continue as long as they have more content for it.

TikTok now allows users to create playlists, so you can add all the parts of each series to a list. This makes it easy for users to view all related videos in one feed.

7. Upload Multiple Videos in a Day

Predicting what will go viral is challenging, but the beauty of TikTok is that the more content you post, the faster you can grow. TikTok suggests posting new, intentional content regularly, ideally around 1 to 4 times a day. Posting frequently allows you to experiment with different content and build an audience.

TikTok’s organic reach is high compared to other social media platforms, so posting the right content at the right time increases your chances of appearing on viewers’ For You page. In the fast-paced TikTok environment, there’s no need to worry about oversaturating your followers. Just focus on being creative and consistently producing quality content. Posting multiple times a day is even recommended by TikTok, as the more videos you have, the greater the likelihood of appearing on someone’s For You page and gaining more followers.

For digital creators, the temptation to delete old content that didn’t perform well is understandable. However, on TikTok, this might not be the best idea. TikTok’s algorithm assesses each video independently, so there’s no need to worry about old videos affecting the performance of your new content. Deleting old videos won’t necessarily improve the visibility or success of your recent uploads.

8. Add Relevant Hashtags

Hashtags play a crucial role in your TikTok marketing strategy. They help the TikTok algorithm understand your content and identify potential viewers interested in it. Hashtags are also essential for users to discover your content through search. If you’re aiming to create a TikTok hashtag strategy, you might find it helpful to watch our video:

One approach is to use specific hashtags that are niche and relevant to your audience and topic.

There’s also evidence suggesting that content related to trending topics is more likely to land on the For You page. It can be worthwhile to stay updated on what’s currently trending and engage in the conversation with authentic content that aligns with your brand.

To discover trending hashtags, go to the Discover tab and select Trends at the top of the screen. Here’s a motivating statistic: 61% of TikTok users said they prefer brands that create or participate in TikTok trends.

9. Add Trending and Popular Music

Trends on TikTok aren’t limited to just hashtags; even TikTok Sounds go through cycles of popularity. Keep an ear out for recurring sound clips that you can use in your videos. Include popular music and sound clips in your video content. If someone enjoys the music, they can click on the spinning album in the bottom right corner to find more videos that use the same music. This might lead them to discover your content.

To discover trending sounds, tap the Create (+) button in the app and then select Add Sound. Here, you’ll find the current most popular audio clips that you can use in your content. Stay attentive to what sounds are gaining popularity, and consider incorporating them into your videos to ride the trend wave.

For example, Duolingo’s team created a video featuring their owl mascot and other team members doing a popular TikTok dance along with the corresponding song.

You don’t have to do a TikTok dance necessarily, but using trending sound bites can still be an excellent way to increase views.

10. Follow viral TikTok trends

Jumping on viral trends is an effective way to get noticed on TikTok. Trends can take various forms like dances, challenges, memes, and more.

TikTok challenges come in various types, but the primary ones are branded challenges and community challenges. Branded challenges are created by a brand to engage its audience, often relating to its product or service. On the other hand, community challenges are initiated by individual creators and TikTok users.

Consider creating a distinctive branded challenge to encourage audience participation and gauge the reach you can achieve. Alternatively, keep an eye out for community challenges that align with your brand or product, and consider joining them. TikTok challenges have the potential to significantly boost your reach on the platform.

To stay updated on viral trends, spend time actively consuming content on TikTok. Check out competitors and other brand accounts, and don’t forget to scroll through the platform regularly to stay informed about new TikTok content ideas.

11. Duet popular videos

TikTok’s dueting or stitching an existing TikTok video feature is a fantastic way to create new content leverage the popularity of an existing video and boost your own views. By using Duets, you can create a split-screen video alongside another user’s content. This allows you to sing along, engage in a humorous dialogue, or perform a song or act for scenes that are already popular. It’s a creative way to interact with existing content and increase your visibility on the platform.

12. Collaborate with Influencers

Collaborating with well-known creators is an excellent strategy for influencer marketing on TikTok. Teaming up with influencers, celebrity guest stars, or collaborating with other brands in your TikTok videos is a straightforward way to tap into a new audience. Users are more likely to stay, watch, share, and follow your content when they see a recognizable personality.

Moreover, if influencers create content featuring your brand on their own channels, their followers may click over to your profile and start watching more of your videos. This crossover effect can significantly increase your visibility on the platform.

Also, Read – How Do Social Media Influencers Make Money?

13. Engage with TikTok Influencers in Your Niche

With numerous creators regularly posting on TikTok, it can be challenging to grab the attention of engaged viewers in your niche. If getting featured on the For You page is proving difficult, consider commenting on other TikTok videos in your niche. This strategy allows you to connect with followers and like-minded creators.

To make the most of this approach, choose 3-5 successful creators in your niche and follow them. Consistently and authentically comment on each of their videos. Make your comments eye-catching or funny, and engage in conversations with anyone who responds. This is an effective way to get noticed and redirect traffic from larger accounts to your own videos.

14. Cross-promote your videos on other social profiles

Since TikTok is likely part of your overall social media strategy, and you are likely active on other platforms, entice those audiences to check out your TikTok content by sharing teasers or links elsewhere. 

Sharing your TikTok videos on other platforms is a smart strategy to expand your reach. You can easily share them on Instagram Stories, or repurpose TikTok videos as Instagram Reels or YouTube Shorts. Additionally, sharing links to your TikTok videos on Twitter can help you reach a broader audience.

This approach creates a comprehensive omnichannel social campaign to maximize your video’s exposure.

15. Best Time to Post on TikTok

If you share your video when people aren’t using the app, you won’t get the views you want. So check your account analytics to discover when your followers are active so that you can drop your latest video at just the right time for maximum exposure.

Posting at the right times can significantly increase the chances of your audience seeing your TikTok content. While general guidelines suggest posting during certain times, the best posting times can vary based on industry and brand. According to data, some good times to post on TikTok include:

• Tuesdays from 2 to 6 p.m.
• Wednesdays from 2 to 5 p.m.
• Thursdays from 3 to 5 p.m.

Why Am I Not Getting TikTok Views?

If you’re not getting views on your TikToks, there could be several reasons for it. TikTok is a platform where trial and error play a big role, and it might take some time to find your groove. It’s important to be patient and not give up.

However, if after a few months, you still aren’t getting any views, it could be due to a TikTok shadow ban. If you suspect a shadowban, you can follow specific steps to try to remove it. Remember, while it might take time to find success on the app, the tips mentioned can help you increase views on TikTok, reaching new followers and potential customers in the process.