Many small businesses are limiting their potential by not creating a LinkedIn company page. LinkedIn company pages have provided many benefits compared to a LinkedIn personal profile. Company pages help to build brand awareness and promote your service or products easily. Users can also learn more about your business and job opportunities through this page and the right to place to reach potential customers through Linkedin Marketing.
In this article, we will guide you on how to create a professional LinkedIn company page for your business.
LinkedIn Company Page Creation
- Log in your LinkedIn account and click the “Work” icon in the top right corner of your LinkedIn homepage.
- Now click the “Create a company page” option.
- Depending on the size of your business choose either the “Small business” option or the “Medium to large business” option.
- Enter the Page Identity details like Company name, type, the tagline of your company and upload the logo. The logo size should be 30x30px with a jpg or png format.
- Now click “Create Page”.
Setup LinkedIn Company Page
After page creation now you have set up a LinkedIn page all other necessary information about your business. The first step is to add a cover image with 1536x768px. LinkedIn cover image displays differently on mobile and desktop versions, so create a cover picture with appropriate dimensions.
Company Description
Now it is time to tell you about your company and this is a critical part of your business page and it will help the users to identify your company services/products, culture, good place for them to work, and more. You can write up to 2,000 words in this description section.
Points to Include in Your Description
- Main goals of your company page
- Your Target Audience (job seekers, prospective clients, employees, etc.)
- Services or Products you provide.
After the company description section is complete, you have to choose your specialties. You can choose up to 20, but remember to choose an exact specialty of your business this will reflect a true area of specialty for your business. You can change or update these when your business changes and grows.
Add Company Details
Now it is time to add some specific details to your LinkedIn company page. These include:
- Website address
- Industry
- Year founded
- Company type
- Company size
- Location Details
If you have multiple office locations, you can set one as the main office and others as branches.
Connect With Groups
The final part of the setup section is to connect groups that you want to highlight. Feel free to add any groups relevant to your targeted audience on your LinkedIn company page. You can also create groups and share company updates.
Call to Action
You can add a call to action button for your page.
- Contact us
- Learn more
- Register
- Sign up
- Visit website
Choose any one call to action option and enter the URL that you want visitors to go to when they click on the call to action. This option allows users to contact you and sometimes it may convert as lead.
Create Quality Content and Share
Start creating quality content about your business and share it as your first post. The post can be text, image or video format. If you have a short video about your company, this would be a great place to post it and reach a maximum audience. It is important to updating your content on your LinkedIn company page regularly to help your page grow.
Finally, Your company page is all set ready to reach your target audience and promote your business.