LinkedIn Business Strategy for B2B Small Business

LinkedIn is a valuable resource for solopreneurs and small business owners, since it may help you connect with colleagues, collaborators, and new clients. But where do you begin when it comes to leveraging LinkedIn’s marketing strategy to develop small businesses? 

LinkedIn is an effective B2B marketing platform. It enables you to establish contacts with future consumers. However, because there are so many various ways to use LinkedIn, getting started might be difficult.

We’ll show you how to make your LinkedIn profile stand out with some practical LinkedIn social media strategies. We’ll also go through how to utilize LinkedIn for small businesses in order to expand your network, make new contacts, and generate prospects.

Is LinkedIn Good for Small Business?

LinkedIn has been around for quite some time and is one of the most rapidly expanding social media networks. It is also an excellent marketing platform for marketing in the B2B industry. Because content is integrated into everything we do online, using LinkedIn in your digital marketing and social media marketing strategy can help your company get off the ground and grow.

By 2022, LinkedIn will have over 810 million users. Furthermore, according to an Econsultancy report, “LinkedIn currently accounts for 64% of all visitors from social media channels to business websites.”

Simply said, it’s no longer only a way to contact old co-workers or employees. LinkedIn marketing takes advantage of this strong social media network to reach out to your target demographic and expand your company.

When it comes to engaging with potential leads on LinkedIn, you should have a good concept of the kind of individuals and companies you want to target. This will allow you to personalize your communications so that they are more relevant and intriguing to them.

Linkedin Business Statistics

  • There are 58 million company pages on LinkedIn
  • 75% of B2B content marketers use LinkedIn ads
  • LinkedIn saw a 37% year-over-year growth in revenue in Q2 FY22
  • LinkedIn saw a 43% year-over-year increase in Marketing Solutions revenue in Q2 FY22
  • 4 out of 5 people on LinkedIn “take business decisions”
  • 93% of B2B content marketers use LinkedIn for organic social marketing
  • Companies that post weekly updates on LinkedIn see a 2x higher engagement rate
LinkedIn Marketing Stats 2022

The top 5 LinkedIn marketing strategies you need to know to start producing leads from LinkedIn are described below.

  1. Establish an effective LinkedIn page for your business
  2. Promote Your LinkedIn Profile to Others
  3. Consistently Publish Content
  4. Encourage your employees to join your company’s Facebook Page
  5. Use LinkedIn Groups to your advantage

1. Establish an effective LinkedIn page for your business

Your LinkedIn page functions similarly to a resume. It’s where you explain what you do, who you do it for, and why buyers should select you over your competition, as well as connect to your website. 

Your LinkedIn profile’s tagline section is a precious piece of real estate. You should communicate your company’s unique value proposition there. Your slogan must be written with your target audience in mind. Tell them how you serve your target audience rather than just what you do. Consider your audience’s challenges and describe how you may assist them in one succinct line.

2. Promote Your LinkedIn Profile to Others

You’ll need to cross-promote your LinkedIn profile across your other marketing channels after you’ve set it up. Add the LinkedIn logo to your website and email signature, and link it to your LinkedIn profile. Include your LinkedIn profile information in your other social media sites’ profile pages, such as Facebook and Instagram.

3. Consistently Publish Content

The issue is, that any social media engagement is only worthwhile if you continuously provide material. While maintaining a regular presence takes work, it pays off handsomely.

Begin by looking at your rivals’ LinkedIn profiles to determine what type of material they share. Check out which posts have the most interaction: Do visitors respond to postings that include photos and those that include a question? Or do they choose the ones with videos above everything else? This will assist you in determining the sort of media you should share.

4. Encourage your employees to join your company’s LinkedIn Page

Did you know that on average, employees have 10 times the number of followers their firm has on social media? Make the most of this resource by encouraging your staff to like and connect with your company’s Linkedin company page and all other social media platforms that your company’s presence. Linkedin company page marketing strategy is one of the best ways to engage your company employees and your industry-related business owners and audience.

When your workers like or comment on your articles and posts, the content gets shared with their networks, providing you a far broader reach than you could otherwise have. It’s a simple yet powerful technique to raise your visibility while letting your network do the heavy lifting.

5. Use LinkedIn Groups to your advantage

LinkedIn marketing for B2B includes millions of groups spanning a variety of sectors. Join the discussions to meet new people who might become valuable members of your network. These organizations, however, will only be beneficial if you put in as much as you desire to get out. Instead of bombarding them with messages about doing business with you, focus on creating genuine friendships.

Create a plan for getting the most out of these groups. Look into individual people you want to connect with and see how you can bring value to their lives. Participate in discussions with meaningful and practical information to increase your exposure in the community.

To summarise 

Overall, LinkedIn is one of the top social networking sites for professional, agency, and company owner marketing and promotion. You may start generating leads, attracting staff, and interacting with the ideal audience for your company by using these 5 LinkedIn marketing strategies to your profile. To prevent spamming your LinkedIn friends, make sure the stuff you publish is of high quality. Make connections with influencers, keep an eye on your competitors, and be genuine! To reach your target audience and produce more interaction and leads using LinkedIn, you may apply the advice and strategy, as stated above.

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Many small businesses are limiting their potential by not creating a LinkedIn company page. LinkedIn company pages have provided many benefits compared to a LinkedIn personal profile. Company pages help to build brand awareness and promote your service or products easily. Users can also learn more about your business and job opportunities through this page and the right to place to reach potential customers through Linkedin Marketing

In this article, we will guide you on how to create a professional LinkedIn company page for your business.

LinkedIn Company Page Creation

  • Log in your LinkedIn account and click the “Work” icon in the top right corner of your LinkedIn homepage.
  • Now click the “Create a company page” option.
  • Depending on the size of your business choose either the “Small business” option or the “Medium to large business” option.
  • Enter the Page Identity details like Company name, type, the tagline of your company and upload the logo. The logo size should be 30x30px with a jpg or png format.
  • Now click “Create Page”.

Setup LinkedIn Company Page

After page creation now you have set up a LinkedIn page all other necessary information about your business. The first step is to add a cover image with 1536x768px. LinkedIn cover image displays differently on mobile and desktop versions, so create a cover picture with appropriate dimensions.

Company Description 

Now it is time to tell you about your company and this is a critical part of your business page and it will help the users to identify your company services/products, culture, good place for them to work, and more. You can write up to 2,000 words in this description section. 

Points to Include in Your Description

  • Main goals of your company page
  • Your Target Audience (job seekers, prospective clients, employees, etc.)
  • Services or Products you provide.

After the company description section is complete, you have to choose your specialties. You can choose up to 20, but remember to choose an exact specialty of your business this will reflect a true area of specialty for your business. You can change or update these when your business changes and grows.

How to Create Linkedin Company Page - Social Singam.png

Add Company Details

Now it is time to add some specific details to your LinkedIn company page. These include:

  • Website address
  • Industry
  • Year founded
  • Company type
  • Company size
  • Location Details 

If you have multiple office locations, you can set one as the main office and others as branches. 

Connect With Groups

The final part of the setup section is to connect groups that you want to highlight. Feel free to add any groups relevant to your targeted audience on your LinkedIn company page. You can also create groups and share company updates.

Call to Action

You can add a call to action button for your page.

  • Contact us
  • Learn more
  • Register
  • Sign up
  • Visit website

Choose any one call to action option and enter the URL that you want visitors to go to when they click on the call to action. This option allows users to contact you and sometimes it may convert as lead. 

Create Quality Content and Share

Start creating quality content about your business and share it as your first post. The post can be text, image or video format. If you have a short video about your company, this would be a great place to post it and reach a maximum audience. It is important to updating your content on your LinkedIn company page regularly to help your page grow. 

Finally, Your company page is all set ready to reach your target audience and promote your business.