TikTok has become the world’s most downloaded app in 2020, surpassing Facebook, according to a mobile app analytics agency App Annie. The short video-sharing app has been the most downloaded in the world on both Android and iOS devices this year globally. TikTok jumped the list by three spots and is projected by analytical firm App Annie to break into the 1 billion monthly active user club next year. 

The ongoing pandemic has quickened our versatile utilization by a few years; perhaps the greatest region of development this year was time spent on cell phones. The greatest classes of development in time spent incorporate business applications, which were up 200 percent, because of conferencing devices, for example, Zoom.

The ongoing pandemic situation has increased our mobile usage time so that users downloaded and used many entertainment apps. The business apps growth is unbelievable, that was up 200 percent, the main credits goes to conferencing apps such as Zoom, Google Meets, and Microsoft teams.

Highest Downloaded Mobile Apps in 2020

App Annie’s 2020 mobile app report listed the top ten popular apps of the year in terms of ‘Total number of downloads’, ‘Consumer spend time’ and ‘Monthly active users’. The information is based on App Annie’s data tracking, which is not as reliable as official user counts posted by the companies themselves, but it is indicative enough to provide an overview of comparative performance in the market.

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As you can see in the chart, both TikTok and Zoom have seen striking increases in download activity in 2020 – with Zoom rising 219 spots on the downloads chart. Along with Zoom, Google Meet also in that list which is an alternative to the video conferencing app. Likee app also remains in the top 10, despite not being as widely known as the other apps in the list. The Singaporean video app was looking to make a bigger push in the US market earlier this year but appears to have changed its plans as a result of COVID-19.

TikTok App

TikTok kept on being the most downloaded non-gaming application in the play store and app store for the 6th time in succession. ByteDance owned TikTok climbed the top position for being the most downloaded application worldwide back in May supplanting the video-conferencing application Zoom, which held the best position in April this year. Since then TikTok has stayed in the top spot as per the Sensor Tower report. 

As of October 2020, TikTok was downloaded and installed around 66Million times which is a 9.5% increase when compared to October 2019. The countries with the most installs of the app during this period were from Douyin in China at 12% of its total downloads and Brazil at 10%, the Sensor Tower report said.

Where ass social media giant Facebook and WhatsApp Messenger got second and third place respectively. While the video communication and cloud meeting app Zoom came in fourth and another Facebook-owned image-sharing app Instagram in the top five. Telegram has also moved up ten positions, while Messenger fell five places in comparison to last year.

WhatsApp messenger was the second most installed non-gaming app that has 57 million more installs. While taking a country-wise report of Whatsapp installation, India was the first position at 30 percent, followed by Nigeria at 10 percent.

Top 5 Most Downloaded App on Google Play Store 2020

  1. TikTok
  2. WhatsApp
  3. Facebook
  4. Snack Video and 
  5. Instagram 

Top 5 Most Downloaded on Apple Store 2020

  1. TikTok
  2. Zoom 
  3. YouTube
  4. Instagram and
  5. Taobao

Top 5 Most Downloaded Games Apps in 2020

Here is the list of most downloaded games on the play store.

  1. Free Fire
  2. Subway Surfers
  3. Among Us
  4. PUBG Mobile and 
  5. Gardenscapes: New Acres
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The above stats are based on the Sensor Tower report. 

USA, Japan, and the UK are the top markets driving growth for the iOS platform, while South Korea, Germany, and the US top the list for Google Play Store. 

As per the research, globally games were the biggest categories of growth along with business, and finance. Brazil, India, and Indonesia were the largest contributors to growth in downloads on Google Play. Japan, Saudi Arabia, and the USA mobile users are the top in downloads on iOS. 

Tinder topped the record of this program with the majority of customer spend, followed closely by TikTok, which jumped 15 places up. YouTube, Disney+, and Tencent Video are following in the listing. By the report, Disney+ had a standout year for expansion this year, after its rollout to European and Latin American markets.

Instagram Keyword Search Feature

Instagram is upgrading its search functionality which will give users to find content by specific keywords to find profiles, locations, and hashtags. Until now, if you have gone searching for something on Instagram, the results have been limited to Top, Accounts, Locations, and Hashtags. 

According to the report from Social Media Today, users are now able to search for posts using keywords that may appear in photo & video captions based on posts that include those exact keywords. This Instagram functionality makes it easier to find a wide range of content and this could also change search consideration for brands and businesses to maximize their Instagram performance and visibility.   

As of now, Instagram’s search update is available in six English countries including the USA, UK, Canada, Australia, New Zealand, and Ireland. Soon this will introduce to all other country Instagram users.

For example, previously if you wanted to show up for relevant searches you had to include the right hashtags to get into results. But after this new Instagram technical feature, you don’t need to add every possible hashtag variation to increase post and profile visibility. So the keywords you use within your caption will be enough to ensure people find your content.

How Instagram Keyword Search Work?

Instagram keyword search works by allowing users to type in a keyword such as “social media marketing agency” rather than being used a hashtag like #socialmediamarketingagency. Search results should then surface posts about social media marketing agencies regardless of whether they’re not explicitly labeled all things considered. It’s not known how Instagram figures out what a post is about without depending on hashtags. It’s realized that Instagram will utilize inscriptions to surface posts for a catchphrase look, yet even there are as yet numerous inquiries. 

Still many of us, don’t know how the Instagram algorithm will works. Same as this functionality also has raised many questions in their users’ minds. For example – is it exact keyword match only or Instagram’s algorithm understands synonyms or Is there any AI or machine learning involved to help the algorithm recognize what’s depicted in an image, like this more doubts.

Limited Insta Keyword Search

According to Instagram, keyword searches will be “limited to general interest topics and search terms that are within Instagram’s community guidelines”. So not every niche topic and keywords are will be searchable in this way. 

Instagram Keyword Ranking Factor

The Instagram spokesperson says the team considers it will also rank your posts by its keyword search results based on several factors “including the “post captions, type of content, posted date, and some more”. Instagram ranking factor also look to highlight the most relevant matches to each user, based on algorithm calculations.

It’s not a complete keyword searching process; some criteria plays into how the content should be displayed. This keyword process could have an impact on search and discovery, and how people find your profile on this top social media platform.

To know how this keyword search works, it’s best to running a few tests and seeing how your posts perform with and without hashtags to find out the best Instagram strategy. 

Instagram Direct Merging with Facebook Messenger Chats

Last year social media giant Facebook’s CEO Mark Zuckerberg announced to merge Facebook, WhatsApp, and Instagram by 2020. As a result, now Instagram Direct is merged with Facebook Messenger chat. On 14th August Friday evening on both Android and iOS device users noticed an update screen popped up in Instagram’s mobile app with the message “There’s a New Way to Message on Instagram” with a list of new features including

  • You can react with emoji’s
  • Colorful Chatbox
  • Swipe to Reply messages
  • Forward messages to everyone
  • Chat with friends who use Facebook
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The report says that as of now Instagram users can’t able to text Facebook friends directly by using this new update.

Once you tap the update, the regular insta DM icon in the top right corner is replaced by the Facebook Messenger logo. Many US and Indian Instagram users greet that the chats are more colorful and the sender’s messages appear in purple and blue colors.

The Verge reports that the Facebook spokesperson said, “A small set of people were able to update to a new test experience for Instagram messaging. We hope they enjoy the experience and we are looking forward to testing it in other countries so we can keep learning from this.” Anecdotally this rollout seems a lot bigger than “a small set of people,” but we’ll have to take Facebook’s word for it.

Facebook said it was testing the experience of rebuilding the messaging infrastructure so users who were could connect to all Facebook apps with the messenger. It’s an end-to-end encrypted system and by integrating these apps, Facebook may be able to compete more directly with Apple’s iMessage.

Messaging Apps Statistics

According to Statista, WhatsApp is the biggest social messaging app with around two billion monthly active users followed by Facebook messenger and China app WeChat respectively 1.3 billion and 1.2 billion users.

In 2019, Apple said there were 900 million active iPhone users out there and they are 1.4 billion active Apple devices which mean the iMessage user base is probably close to the total number of iPhone users. So that Mark Zuckerberg said Apple’s iMessage is the biggest competitor for them.

Facebook will soon be merging WhatsApp and Facebook Messenger, which would create a 3.3 billion user super network, accounting for about 43 percent of the world’s population on a single messaging service.

Instagram is now one of the most popular social media platforms among other apps. Daily around 500 million+ users are active on Instagram and it provides the best content in the form of photos and videos. While scrolling through your Instagram feed, you might like certain images and videos that you think to save on your mobile. But unfortunately, Instagram doesn’t allow downloading of media files from its platform. For pictures, simply you can just take screenshots but for videos, you can’t same as that. So that there are so many third-party Instagram photo and video downloader apps available by using that you can easily save your favorite photos and videos on your devices. Instagram pc version users can also download photos and videos online. 

In this article, we list out some of the best free and most used insta video & photo downloading apps for both iOS and Android.

Top Instagram Photo and Video Downloader Apps

  1. Regrammer
  2. Picstagrab
  3. Insaver
  4. Video Downloader for Instagram
  5. FastSave for Instagram
  6. Saver Reposter for Instagram
  7. Regrann
  8. Quick Save
  9. InstaGet
  10. Downloader for Instagram: Photo & Video Saver

Instagram Photo and Video Downloader Apps for iOS

Here are some of the best Instagram photo and video downloader apps for iOS users:

1. Regrammer – Reposter for Instagram

It is one of the best, most downloaded, and highest-rated IG downloader apps for iPhone users. As the name suggest we can repost pictures and videos on Instagram using the Regrammer app. This app is very easy to use so you can copy the link of a photo or video that you want to download or repost and in it indirectly can view it on Regrammer. After that, all you need to do is repost it on your account. You can use more features of the app by using the pro version.

Features

  • No sign is required
  • Download unlimited photos and videos
  • Repost IGTV videos directly
  • No watermark on your regrams
  • No coins or tokens needed

Download: Regrammer – Reposter for Instagram

2. Picstabgrab – Repost & Regram 

Picstagrab is one of the most used iOS apps to download Instagram photos and videos. It will help you remove watermark and/or repost images and videos from Instagram with optional added captions. Picstagrab will save the time and effort you put to share the content n Instagram by helping you automate the process of featuring a pic or video.

Download: Picstagrab – Repost & Regram

3. InSaver for Instagram

InSaver is a simple and best App which helps you in Downloading the Display Picture (DP) of ‘Any’ Instagram User. You can also download insta account photos and videos by simply copying the link and past this app and saving it. 

Download: Insaver for Instagram

Best IG Photo and Video Downloader Apps for Android 

Here are some of the best apps to download videos from Instagram for Android devices:

1. Video Downloader for Instagram Repost App

This app is owned by Inshot which is one of the best free Instagram videos downloader apk to download Instagram’s content or IGTV content on your device directly. It allows the user to repost videos and images from platforms like Instagram and other top social medial accounts. With this app, we can copy hashtags from Instagram. I personally suggest this app for insta user profile photo download in high-quality resolution.

Features

  • Save videos and pictures in your gallery
  • Copy the hashtags and captions too.
  • IGTV downloader
  • Easy to repost videos and photos.

Download: Video Downloader for Instagram

2. FastSave for Instagram

FastSave is one of the best and most popular tools for saving photos from Instagram. It allows users to save Instagram photos and videos on their devices and can be viewed in offline mode also. You can also repost the pictures without any watermark. The best part of this IG downloader tool is you can hide your saved photos and videos in a secret locker.

Features

  • Fast download speed
  • You can view quick saved stories at the top of the app’s main screen
  • By long-pressing on the saved photo, you can get profile details
  • Easy to Share, Repost and Delete photos from the FastSave Application
  • Secret locker feature to hide photos. 

Download Link: FastSave For Instagram

3. Saver Reposter

If you want to copy captions and hashtags to reuse on your Instagram post and stories to increase views and likes, this app will really helpful for you. Saver Reposter allows you to copy text and hashtags, and save images & videos from Instagram posts to your phone or tablet. 

Features

  • You can move between the Saver and the insta app in just one click
  • Users can copy the post’s description and hashtags 
  • Support background download
  • No watermark on downloaded images and videos

Download: Saver Reposter

4. Regrann

Regrann is another wonderful ig video and photo downloading tool to save and repost Instagram content. This app is free, and simple to use and you can repost photos and videos without closing your Instagram application. You can also choose whether you need to have a watermark or not on your saved photos and videos. The best part of the Regrann app is that you can add custom signatures in the downloaded media. Regrann Pro app will have the feature to schedule posts as per your convenience.

Features

  • No in-app purchases
  • Repost pictures/videos quickly without leaving the app
  • Option to Enable or disable watermarks
  • Add custom signatures

Download: Regrann Instagram Downloader Tool

5. Quick Save

Quick Save is a completely different apk for download Instagram videos and photos compared to all other apps. This app has an in-built feature to edit images and videos using various filter options. To add more fun, the user can add grid styling and photo-splits features too. The user interface of the app is very stylish and downloading Instagram photos and videos is straightforward. 

Feature

  • Direct download option by clicking “Copy Share URL”.
  • Awesome and colorful UI design
  • Variety of inbuilt filters and editing tools

Download: Quick Save

6. Instaget 

Instaget is another easiest tool to download photos and videos directly from IG app. It is also a must-have tool for anyone who wishes to instantly get their favorite pictures and hashtags easily. 

Download: Instaget

7. Downloader for Instagram: Photo & Video Saver

This app has a good user-friendly interface that allows users to navigate in the app without any restrictions. By using this app we can easily download all public profiles images, videos, and IGTV content too. 

Features

  • No Login Required
  • Quickly download videos and download images
  • Download IGTV video & repost
  • Play saved videos offline with the built-in player.

Download: Downloader for Instagram: Photo & Video Saver

Conclusion

While download and using others’ content, we highly suggest you get permission from the page admin or give credits to the original owner of the photo or video on the caption. Sometime you may get into a lot of trouble with the law if you claim ownership of content that’s not actually yours which leads your Instagram account banned also. 

While there are loads of other Instagram downloading apps online, these our editor’s top picks for the best Instagram Downloaders apps. We hope this article helps you choose the right app to save and repost favorite Instagram photos and videos. 

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Instagram offers various incredible opportunities for businesses and creators of all sizes to reach their target audiences. But nowadays almost every brand join Instagram to promote their services or products that become more competitive and harder to stand out.

In late 2015, Instagram opened up Instagram ads by using the Facebook advertising system. It will helpful for marketers can reach any specific segment of Instagram’s 1 Billion users and 500+ million people using Instagram every day. The Instagram advertisement has become an attractive feature for brands looking to increase engagement, followers, and profits, too.

As of last week, we must connect our Facebook page and ads manager to run Instagram ads. But this Monday (Jul-24-2020) Instagram can allow new advertisers in some regions (Turkey and the U.S) to create Instagram ad campaigns without linking to a Facebook Page. This feature is only for those promoting posts on Instagram for the first time and those who have already linked their accounts on the two platforms cant able to do. This Instagram ad feature is very useful and easier for brands and creators that haven’t already promoted any posts on Instagram. 

The Facebook-owned photo and video sharing network said the new option is unrelated to calls to refuse advertising on Facebook over its role in the spreading of hate speech, harassment, and miss leading information, adding that it has been testing this feature for few months. 

Instagram shared details in a help center post on how to create instagram ads without a Facebook Ad Account Connection. Instagram business account users can create ads, manage promotions, and view insights all in the Instagram mobile app itself. 

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How to Run Instagram Ads without Linking Facebook Ad Account or Facebook Page 

To promote your Instagram Post without linking to Facebook Page or Ads Manager, follow this below steps

  1. Go to your Instagram profile
  2. Tap the post you’d like to promote
  3. Below the post’s image, tap ‘Promote’
  4. Fill in the necessary details of your promotion including ‘Destination’ (interested people), ‘Audience’ (who you want to reach), ‘Budget’ (how much you want to spend daily), and ‘Duration’ (how long you want your promotion to run). 
  5. Tap ‘Next’ once you’ve completed all these details.
  6. Tap ‘Create Promotion’ under ‘Review’ to complete your promotion,

Once the promotion has been reviewed under Facebook ad policies and approved, it will go live. The Instagram ad approval process is generally accepted within 60 minutes.

Instagram Testing to Hide Post Likes

Instagram was first introduced in 2010 since the success of this photo-sharing platform has been measured almost entirely by the number of likes received per post. Even though many have criticized the societal value given to a photo with 100k likes versus one that had 10 likes. Getting more likes for a post on Instagram has an important objective for many users. Snapchat’s major feature wherein users could upload photos and videos to their profiles that would disappear in 24 hours, same as In 2016, Instagram Stories were introduced and this increases the app as more authentic.

In November 2019, Instagram CEO Adam Mosseri announced that the Instagram social media platform would start hiding the number of likes displayed underneath posts. At first, likes will only be hiding for certain Instagram users as a test of the feature.

Why Instagram Removing Likes? 

A recent survey says Facebook and Instagram affect the mental health of teenagers and young adults. A survey from TIME said that almost 1,500 British young people showed that Instagram was considered the worst social media network for health and wellbeing, associated with higher levels of anxiety, depression, and loneliness.

The idea is trying to depressurize Instagram users’ especially young people to remove the mindset of getting more likes for their post and give people more space to focus on connecting with the new people, things that inspire them. 

This move was being made to improve the emotional and mental health of Instagram users. By removing Instagram likes, we can put a 15-year-old kid’s interests before a public speaker’s interest,” Mosseri said. 

To everyone it’s important to note that Instagram is not removing likes; it’s hiding them from your public profile which means anyone won’t see your post likes except you.

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What does Instagram look like without likes?

The hidden likes feature will only display one username likely an account you and the user posting both follow — followed by “and others.” 

Here are the current measurements determined by IG:

  • Below 100 likes will displayed as “others”
  • Below 1,000 likes post will be displayed as “hundreds of others” 
  • Below 100,000 likes post will be displayed as “thousands of others” 
  • Below 1,000,000 likes post may be displayed as “hundreds of thousands of others”

Anyone can click on the “others” to see the names of people who liked the post, and, if you’re want to know the number of likes that your post received, you can manually count. 

When is Instagram Going to Remove All Likes?

Instagram is still only in the testing phase of removing likes. This Instagram hide likes feature was first tested countries like Brazil, Italy, Japan Canada, Ireland, Australia, and New Zealand in July 2019 before introducing it to its American users in late November 2019. Not everyone is affected, but hidden likes will likely expand to more and more users in the upcoming years. 

At first, those who were a part of the testing group received a banner notification on their home feeds to make them aware of the removal of likes from the public view. 

The major cons of removing likes on Instagram, if an account is posting authentic content and making an effort to engage and interact with their followers, because of this feature the post may not get enough reach from niche users.

Still, seeing likes on Instagram?

If you’re still seeing the number of likes on the Instagram post, then there’s a chance of Instagram hiding likes feature hasn’t reached your area yet. Firstly it was tested some regions in United States Instagram users post likes were hidden. It was expanding this new version of the app to a small percentage of each country across the globe. So even if you’re still seeing the number of likes, but probably won’t for a much longer time.

In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.

What is Social Media Lead? 

A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles. 

Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.

Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.

Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.

What is Quality Social Media Lead?

We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.

Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.

Best Social Media Platform to Generate Leads

Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that. 

More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.

Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit. 

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How to Get More Leads on Social Media

Here are the top 7 statistics to get more leads on social media, and how to see results. 

1. Optimize your profile

Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.

Create call-to-action (CTA) buttons

Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run a travel, restaurant, or consultation business services, add BookReserve, or Get Tickets action buttons to your Instagram or Facebook profiles.

Add a link to your bio

If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too. 

2. Clickable Content

Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.

Here are some more clickable options available across different platforms:

  • Tag your products in Facebook Shop
  • Use Swipe up an option on Instagram stories
  • Create Shoppable Instagram posts and stories
  • EyeCatching Shop Pins on Pinterest
  • YouTube Cards and end screens

3. User-Friendly Landing Pages

If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately. 

A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it. 

For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form. 

4. Run Social Media Ads

If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads. 

Facebook Ads:  Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.

Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads. 

LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads. 

YouTube TrueView Ads: YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.

Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation. 

5. Give Discounts

Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.

Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners. 

Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again. 

Best method and success rate to drive social media lead nurturing is

  • Conduct Webinars – 35%
  • Send Email newsletters – 29%
  • Thought leadership articles – 28%
  • Whitepapers – 26%
  • Customer content (case studies, reviews, etc.)- 25%
  • Sales emails – 21%

6. Personalized Offer

A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.

The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages. 

7. Get Insights with Analytics

If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.

Top 7 Biggest Social Media Sites 2020

In this technology world, people have always looking for ways to connect socially with each other through the internet. So is possible for numerous new social media sites and apps to arrive every month. Undoubtedly, even the world’s most popular social media networking sites also have changed over the years. Old social networks died and the popular ones will always grow. As per the statistics of Statista, approximately 2.82 billion users used social media networking sites and apps at the end of 2019 which will be crossed 3.1 billion in 2021.  

World's Most Used Social Media Platforms
Source: Hootsuite

In this article, we discuss the 7 biggest social media sites in 2020. The most popular social networks are usually listed based on a high number of user accounts or strong user engagement. 

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. Snapchat
  6. Pinterest
  7. Reddit

Facebook

  • Headquarters: Menlo Park, California
  • Founded By: Mark Zuckerberg
  • Year: 2004
  • Active Monthly Users: 2.45 billion

This is the number one most widely used largest social networking site in the world. Facebook is the first social media platform that surpassed 1 billion registered accounts with 2.45 billion monthly active users. 

Some of the leading industries on Facebook include eCommerce, gaming, entertainment, media, telecom, technology, financial services, retail, consumer goods, and automotive businesses. The Facebook news feed increasingly contains entertainment, tech, and business posts, that help to engage the audience without investing in ads. Joining or creating groups, using a Facebook Messenger chatbot, and using live video will boost your engagement.

Twitter

  • Headquarters: San Francisco, California
  • Founded By: Jack Dorsey, Noah Glass, Evan Williams, Biz Stone
  • Year: 2006
  • Active Monthly Users: 330 million

This social networking site enables you to post short text messages of up to 280 characters to convey your message to the world which is called tweets. You can share your valuable own content as well as others, and make conversation with other users. 

Twitter also makes it possible to promote your businesses and even purchase directly through tweets. If your business comes under the entertainment, sports, politics, or marketing category then you have a great opportunity to earn the highest engagement on Twitter.

LinkedIn

  • Headquarters: Mountain View, CA
  • Founded By: Konstantin Guericke, Reid Hoffman, Allen Blue, Jean-Luc Vaillant, and Eric Ly 
  • Year: 2003
  • Active Monthly Users: 310 million

LinkedIn is the most popular professional social media site which is available all over the world in over 20+ languages. It is used by all types of professionals and helps to identify and connect with different business owners, promote business on the LinkedIn page and hire skilled candidates, and more. Here you’ll find more than 61 million users in senior positions, decision-makers who have the power to hire your company, stock your product, or partner with you. 

It might not be an entertaining social media network, but there’s the unlimited capability of connecting with an elite group of professionals who can make a difference for your business.

Instagram 

  • Headquarters: Menlo Park, California
  • Founded By: Kevin Systrom, Mike Krieger
  • Launched: 2010
  • Active users: 1 billion

Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo-sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.

This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of Facebook Inc.

Snapchat

  • Headquarters: Los Angeles, CA
  • Creator: Evan Spiegel
  • Year: 2011
  • Active Monthly Users: 360 million

This social media platform enables you to chat with friends by using pictures. It allows you to explore news and live stories that are happening around the world. If your business targeting a young audience, then you should focus on Snapchat marketing. The most active users are in Snapchat are just 13-year-olds, with an average of 30 minutes a day they are spending on this app. This is the best place for user-generated content, exclusive offers, behind-the-scenes videos, and influencer marketing.

Pinterest

  • Headquarters: San Francisco, CA
  • Founder: Ben Silbermann
  • Year: 2010
  • Active Monthly Users: 322 million

Pinterest is a photo-sharing social media site that discovers new ideas and posts or pins videos or images to their own or others’ boards. Some of the most popular content on Pinterest includes quotes, food, decor, fashion, fitness, and DIY-related pins. 

Interestingly around 81% of Pinterest users are female and 40% of new Pinterest signups are male. So if your business target audience is female then must invest time to build a Pinterest profile

Reddit

  • Headquarters: San Francisco, CA
  • Founder: Steve Huffman, Aaron Swartz, Alexis Ohanian
  • Year: 2005
  • Active Monthly Users: 430 million

Reddit taglines itself as “the front page of the internet.” It enables the users to submit content and later vote for that content. Reddit works based on user-generated content that can be upvoted or downvoted by users when posting on subreddits. The post gets lots of upvotes and will move to the subreddits’ top post and also possible to feature on the Hot page. 

According to Alexa rankings, Reddit is one of the top 20 most-visited sites. Reddit has more than 150,000 active communities on every topic that you can imagine. This is a place for every brand and business to find the niches where your potential customers are active and market your business on Reddit.

Include these top 7 social media networks on your social media marketing strategy to get actionable results and improve your business to the next level.

Instagram Story Features

The Story feature was initially added on Snapchat and later Instagram and other social media platform apps such as Facebook, Whatsapp, Youtube, and all other sites copied and implemented. This story feature was quickly accepted by the users and social media marketers to boost their marketing and engage existing followers by doing certain activities. Over 1 Billion Instagram users create and post stories daily and around 70% of US businesses use the story option to boost their Instagram account and get more views on their stories. Instagram Stories is a powerful feature to improve your social media marketing business as well as personal branding.

Do you consistently post stories on Instagram and would you like to get more views on your Instagram Stories? Then, this blog will give you some tips and tricks to get more views on your Instagram Stories.

Top 5 tips to increase views on Instagram Stories

  1. Post different types of creative content
  2. Post Stories Regularly
  3. Make Polls or Ask Questions to Interact with Followers
  4. Use Stickers to Engage Followers
  5. Try Instagram Story Ads

Creative Story Content

If you want to know which is the Best Instagram Story Content for your page, then you have to check Instagram Insights. There you will get an idea to choose what content your followers like most. This Insights option is only available for Instagram Business Profile.

To get loyal followers, you have to make your content unique and creative. While making content for Instagram stories, change the dimensions and the story should be attractive and thoughtful too.

Post Stories Consistently

How often are you posting to your Instagram Stories? If your answer is less than three per day, then you’re limiting your IG Stories’ ability to reach its audience. You are limited to posting up to 100 Stories in 24 hours so you need to bear this in mind. But Instagram marketing experts suggest posting at least 7 to 10 stories per day. The most recent posted stories are appearing on the first that is closest to your Instagram profile logo.

What Should you post on Instagram Story

You can post anything into your stories: photos, videos, and boomerangs. 

  • Photo, Video, and Boomerang are the three major options available for IG Stories. You can select either one or combine them if you want to post via Stories.
  • The second option is to share your regular posts via Stories. You can choose your best photos and videos on your feed and share that as a “post to stories” option.

Posting at peak times of user activity will also give a big increase in views on your IG stories. Peak times vary based on audience & location.

Make Poll or Ask Question to Interact with Followers

Have you ever wondered what your followers think of your posts? Well, ask them. Ask Questions and Make Poll features are the best options to engage and interact with your followers. You can ask questions about your content or general things like what you like, what is your favorite holiday spot, what makes you happy, and more. To reach and get more engagement, you can ask questions that make sense and conversational.

In the Make Poll option, you can create polls like Yes or No questions, This or That questions. For example, post any two-color clothes and ask your followers to pick which one is nice.

These features not only increase user engagement & retention for your IG Stories; it also gives you a platform to collect valuable data about your audience to build the most efficient & profitable marketing machine.

Use Stickers to engage with your followers

With IG stories, you can add stickers like polls, questions, emoji sliders, and other stickers to boost interaction with followers. 

Create games with IG Stories: There are a lot of games you can play with your audience via Instagram Stories by using widgets and visual posts. They’re a lot of fun and, most importantly, engaging.

Countdown Sticker: It is a very useful feature when you announce a product launch, a new service, or a major sale. This feature can be used during contests as well to remind your audience how much time they have left to enter.

Emoji Slider: This is also one of the best options that you can use to maximize your audience interaction. You can ask any questions and use this slider to receive a quick, visual response from your followers.

Location Tags: This location tag will help you to mention the current location address that helps to find a new audience and also target the right people for your business aspects. People from a specific location will search that specific location by tag to see what other people or business posts. 

Hashtags: Hashtags are a very important feature that can increase your story views, brand’s exposure and help you reach more people. Hashtags are only available as stickers or as texts placed over the image itself. 

Instagram Highlights: This feature was launched to showcase your best Instagram Stories in the “Highlights” section. Here, you can save any story that you want to keep permanently so your audience can go watch it any time they want. As you may already know, Stories disappear 24 hours after they’ve been posted. With Highlights, you can save them for as long as you want, thus transforming them from volatile into permanent content.

Create Group and share stories: Another easy and effective way to reach more views of your Instagram story is via DM groups. Yes, you can create groups based on interest and share via the “direct message” option. 

superzoom feature: This is yet another feature available on Instagram Stories, it makes your story creative around a single image.

Want to how to use the superzoom feature?

Open your Instagram account and create a new IG Story. Swipe left for more options and cycle through them until you get to the superzoom feature. Press the camera button and start shooting.

Create IG Stories Ads

There are over 15 million business accounts on Instagram, in over two million users use IG advertising. If you have a budget for these kinds of expenditures, you should also become an advertiser on Instagram.

IG Ads can help you reach new audiences and collect fans and followers faster and more efficiently than if you were to do it via regular posts. All you need is a budget and, of course, a clear vision for the designs, a clear message, and attractive CTAs.

I hope these tips will surely help you to get more views on Instagram and also reach the target audience. Here we share some of the best strategies to use to increase your Instagram audience with Stories, to find new and improved ways to use this feature and boost your views. 

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